The six-month mastermind for copywriters
who are ready to create a referral-powered personal brand, attract consistent, repeatable clients and increase their prices without having to hustle on social media...
Crikey... that sounds delicious!
Copywriter (noun) A creative, reflective, empathetic, and versatile writing professional. Powered by caffeine, imagination, and a rebellious spirit.
It’s a more fitting description than the dictionary definition, right?
Because if there’s anything I’ve learned from running a copywriting business and coaching fellow wordsmiths for the past six years, it’s that we’re a multifaceted bunch.
We require a more considered approach to running a business that not only magnetises dream clients but lights us up and feeds our creative souls.
That’s why I created The Copy Mastergrind.
Here’s the brew...
You want to build a unique personal brand.
You want to sell based on who you are, your values, and where your strengths lie. You’re done with shoehorning ‘must-have’ marketing tactics into your business and trying to be something you’re not.
You want high-quality, long-lasting, ideal clients.
You don’t want to chase arbitrary money milestones by signing as many clients as humanly possible. You’d much rather have a reliable client base of trusted, like-minded professionals you adore working with and refer you to their network.
You don’t want to rely solely on social media to sell your services.
You enjoy the creative inspiration that social media provides but find the ever-present pressure to be ‘visible’ overstimulating and distracting. You’d prefer to implement a low-touch marketing approach based on ease and consistency.
You want to grow your business
But you don’t want to scale into a giant faceless agency. You’d rather fly solo or build a small but mighty team focused on creating industry-renowned client results.
You want to join a mastermind or group programme with people who just ‘get’ it.
But so far, everything you’ve researched is too generalised or targeted at coaches.
Now it’s time for you to create your dream copywriting business. With the advice of someone who’s actually been there.
#sorrynotsorrycoaches 🙊
Hey! I’m Stephanie White
(No sugar)
In my first year in business I made £18k. I didn’t even replace my corporate marketing salary 😢
But then again… it’s true that making 6-figures in 6 months isn’t the true hallmark of success…
You could describe my first year in business (over six years ago) as ‘winging it’. I was working with anyone and everyone (*cough* Upwork and Fiverr *cough*), burning the midnight oil on the reg, and had way too much month at the end of the money.
I seriously questioned if the creative freedom and flexibility I yearned for was just a pipe dream.
Fast-forward to the present, and it’s not an exaggeration to say that my (now) multi-six-figure copywriting business has changed my life for the better.
I work with vision board clients. I’ve gathered a dream team of women who have supported me in building an industry-renowned brand. And I’ve created a perfectly balanced copywriting business that allows me to live my best country bumpkin life while letting my creativity flourish.
From renovating my country cottage into a forever home to filling it with rescue animals (two dogs, two cats, chickens, quails and counting), I’m living the life I daydreamed about when I watched the clock in a stuffy office all those years ago.
And it’s all because I decided to do things my way.
Are you ready to do the same?
Here are the issues you already come across...
You love accountability and community, but you get very little from masterminds and group programmes that are full of coaches (as awesome as they are).
Inhaling what I’m brewing down?
I thought so.
- You don’t resonate with much of the business advice on social media. The coaching business model (which most courses and programmes teach) doesn’t apply to your service provision business. You require a more tailored approach that satisfies your part-creative, part-methodical brain.
- You’re fed up with money marketing and the assumption that everyone’s chasing the same milestones. Sure, it’s great to be flush with funds. But you’re more interested in the substance behind the pound signs and want to craft an irresistible personal brand and swoon-worthy client portfolio first and foremost.
- You’re conscientious and determined, but you roll your eyes at hustle culture. You’re a writer with a curious, analytical mind. You want to spend most of your time writing copy, building exceptional client relationships, and getting quality referrals, not plugging yourself on social media 24/7 like an influencer.
Here’s what we’re going to do.
- We’re going to spend 6 months together
- We’re going to reconfigure your packages and end-to-end client journey to make life easier for you and your clients.
- We’re going to devise a sustainable marketing master plan that doesn’t make you want to ghost your platforms out of exasperation.
- We’re going to fire up your lead generation process, so perfect-fit clients are hitting up your inbox.
- We’re going to explore project management tools that breathe ease and efficiency into your business.
- We’re going to lighten your workload and mental load with expert guidance on how to hire and look after your health as a copywriting business owner.
- We’re going to prime your mindset for confidence and long-term fulfilment in your copywriting business.
We’re going to grind up some f*cking magic inside….
Fortnightly Live Q+A Calls
Join your fellow copygrinders every month to create ah-ha moments, breakthroughs and accountability from people who get it.
Monthly Mindset Coaching
The queen of calling in cash with a cool AF mindset, @serenasamracoach graces the Mastergrind Zoom room each and every month to shore up your confidence, on tap.
Systems Co-Coach
Epic co-coach Sneha from @thegrowthchain will provide you with expert guidance on how to create smooth-as-syrup internal systems and processes.
Fortnightly Client Copy Audits
Because we could all do with an extra pair of eyes sometimes, eh? You’ll have the opportunity to privately and confidentially submit client copy for review every two weeks. I’ll come back with speedy edits and suggestions to get your copy in tip-top shape.
Private Slack Channel
Open 24/7 – whether you need pre-disco call moral support, a client onboarding hype-up, or even a quickfire creative brainstorm, your cohort of the coolest-copywriters-on-the-internet are there to support you along the way.
Huge Portal of BTS videos + Tailored Dubsado Course
Covering everything from CRMs and client proposals to writing bomb copy and using AI to build plans and prompts – all recorded by yours truly. You’ll also get your hands on an exclusive Dubsado for Copywriters build-out course so you can demystify the ins and outs of business management and workflows.
Guest experts
I might have scaled a copy agency myself, but it wasn’t without the help of my black book of biz besties!
Get facetime with 3 incredible guests – each of whom has personally received money from me, for their services.
Mid-Mastergrind 1:1 Support Call
There’s nothing like a hot shot of accountability to keep the momentum rolling. Halfway through the Mastergrind, we’ll touch base again to discuss your progress and any questions you may have.
1:1 Strategy Springboard Session
Perfectly postioned in the final month of your Mastergrind experience – equipped with your learnings, we’ll set your biz ideas in motion with a brand-spanking new plan of action.
Inside your month-by-month portal... 👀
ONBOARDING CLIENTS
How to run a discovery call
How to run a client onboarding call
Questions to ask during an onboarding call
How to create a client Asana board
–
DELIVERING + EDITING COPY
Software to use for delivering copy
How to deliver copy
How to ask for feedback
–
PASSIVE OFFERS
How to name your passive product
Passive product options for copywriters
How to host your passive product
Creating a passive product launch
How to price your passive product
–
PACKAGES + PRICING (SOLO)
How to price your DFY copywriting services
–
PROJECT MANAGEMENT: DUBSADO
Creating proposals in Dubsado
Sending invoices in Dubsado
Creating packages in Dubsado
_
PACKAGES + PRICING (AGENCY)
How to price your DFY copywriting services
–
TEAM MANAGEMENT + HIRING
Finding the perfect VA
Finding fellow copywriters
–
COPY POD TEMPLATES
Testimonial requests
Service provider onboarding
Questionnaire reminder
Proposal delivery and reminder
Power hour
Invoice reminder
Coaching onboarding
Call reminder
Awkward conversations
–
GROUP OFFERS
How to name your group offer
Group offers for copywriters
How to structure your group offer
How to price your group offer
–
CHALLENGES: SH*T WE HATE
How to handle a refund request
How to handle a difficult client
How to cope with copy overwhelm
How to get out of a funk
–
ACTUAL COPYWRITING TRAINING
How to write sales emails
How to write a bomb sales page
What to include in a homepage
–
PLUS Exclusive Course
Take the Googling and guesswork out of getting your Dubsado CRM set up and seducing your ideal clients with customer care on auto-pilot!
From polished proposals to oh-so-easy-to-make-pay-ment options…
Follow along with By The Way’s own ops team!
SYSTEMS SUPPORT COACH
Meet Sneha!
Our very own Online Business Manager at BTW Creative + Founder of The Growth Chain, supporting entrepreneurs build sustainable systems, processes, teams and strategy for future growth.
Get Slack coaching with Sneha, plus access to all her operational and strategic knowledge in pre-recorded masterclasses inside your portal.
MINDSET SUPPORT COACH
Meet Serena!
Your monthly mindset coaching sessions are the ultimate confidence top-up, hosted by Serena… the softly spoken but no-punches-pulled mindset expert.
Serena’s MO is unshakable confidence that allows you sell to
without the sleazy sales tactics that give you the ick.
✨YOUR BONUSES ✨
Every single canned email or daily flow you need to onboard clients, handle awkward conversations and show up like a CEO on the regular.
RRP: £351
Snap up my entire trademarked copywriting course (and templates!) for FREE when you join the Mastergrind.
RRP: £497
Designed exclusively for The Copy Mastergrind, you won’t find this course anywhere else! Using the ByTheWay Dubsado account, watch how we set-up workflows, deliver luxury-level client experiences and cut our admin time IN HALF!
RRP: £997
From the designers of the ByTheWay brand, learn the basics to branding, choosing colours, picking fonts and getting out of your own perfectionistic way! Including plug and play, use right away Instagram templates.
RRP: £600
AI will not replace copywriters. But copywriters that use will replace copywriters that don’t! Learn how I utilise ChatGPT and other AI tools to turbo-charge my copy and my time.
RRP: £97
From lead generating, to legals you need to know, dip into my black book of contacts and get the skinny on what CEO’s need to know to succeed.
RRP: £750
That's £3,292 worth of bonuses... FOR FREE!
What past Mastergrinders have said...
“If you are serious about growing your copywriting business, talk to Stephanie. I’ve found it hard to find great copywriters and business coaches to learn from – but Stephanie is both! Working with Stephanie will help you get clearer on what you want – and how to get it – so you can stop wasting time and start building the business you want.”
@alloutcopy
“I’ve gained SO much more confidence around my abilities to be a business owner and service provider. I’ve been put in my ‘discomfort zone’ a zillion times over and reaped the rewards. I now LOVE voxer hahaha. I have a really clear pathway to gain momentum in my business and a roadmap to getting to $6k + months. I could gush all day about our coaching but THANK YOU so much!”
@rockpapercopy
Your timeline to copy biz confidence...
Perfect your packages and craft a creme de la creme client experience that will keep them coming back for more.
Month OneMaximise your marketing with minimal effort so you can ditch the daily content churn.
Month TwoLight up your lead generation with a faff-free funnel to attract dream clients on repeat (featuring a guest expert session with Ayse from Surge Social).
Month ThreePropel your productivity with project management tools that keep your business running like a Starbs coffee machine (featuring a co-coaching session with Sneha from The Growth Chain).
Month FourLighten the load with hiring and health so you can understand your energy and concentration levels and outsource the tasks that drain you (featuring a guest expert session with health coach, Sarah Elisabeth)
Month FiveMaster your mindset for client-calling confidence that will take your copywriting biz to new heights (featuring a guest expert session with Donna and Cheryl from Now is Your Time).
Month SixJoin the most supportive collective of copywriters on the internet - and double your income in 6 months.
NEW THIS NOVEMBER:
Money Week 💰 LIVE!
Starting Nov 5th - THREE guest expert sessions + bonus workbooks.
Get Your Money
Guest expert session with Kristi Chaves, wealth and business coach
Selling Authentically Masterclass: How to Show UP Confidently & Sell Without the ICK
Treat Your Money
Guest expert session with Chloe Slade, money, mindset and manifestation coach
Shifting Your Money Self-Image To Your Next Level Self
Keep Your Money
Guest expert session with Ellie Austin-Williams from This Girl Talks Money
How to be your own financial wingwoman and manage your money!
Choose a pricing option
The Copy Mastergrind VIP
Get 3 x 60 minute 1:1 calls during your Mastergrind journey AND get unlimited 1:1 private Slack access to Stephanie.
The Copy Mastergrind
Group
Questions? Let's chat ☎️
FAQ's
TCM is for copywriters who want to go from ‘doing alright’ to ‘doing exceedingly f*cking well’. If you’re already making money in your copywriting business, but you’re not making what you want to – this is for you.
TCM is for people who want to make sure copy is their main jam like… forever.
Oh… and people who want to learn from a slightly eccentric but incredibly honest copy mentor.
TCM is not for you if you’re happy to have copywriting as a side-hustle. We’re going all in and you need the time, dedication and actual burning want to succeed.
TCM is not for you if your business doesn’t exist yet or you’re thinking about possibly, maybe becoming a copywriter.
Yes – I am a fully qualifed coach, with extra certifications in EFT, TIME techniques, NLP and hypnosis.
From my own experience as a copywriter and agency owner of over 7 years, I will mentor you, give you as much advice as possible and be very honest with you.
For the things I am not an expert in, I have hired people I’ve actually worked with or know on a personal level – because I can vouch for their expertise.
Once you’ve joined TCM, you’ll be given access to your private Slack channel and your portal. Your video portal is instant access.
Your Q+A calls with me, twice a month
If you are a VIP, you have 3 x 1:1 sessions with me over the 6 months period.
Each month is themed to ensure that you move through all the content and receive support in every area of your copywriting business.
To the portal? Yes!
Slack access will expire at the end of your cohort.
ENROLLING NOW
