The Story
firstly, hats off to my dad
…for giving his old laptop when I was 10. Back in the age before the internet (yes… dial-up baby over here!) all I had was Microsoft Word and my own vividly colourful imagination.
Over the next few years I birthed a biblical length story about a girl called Ingrid and cultivated an intense love of writing.
During my BA in English Literature (Hons) I dived into… literal…heaven (see what I did there?). I sporadically added to a blog I’d started as a teenager and began to craft my own unique combination of digital brevity and literary flair.
BOOM!
Digital marketing hit the stratosphere as I stepped off the graduation podium – but it didn’t take long for the shine to tarnish.
Working in an office with time constraints, stuffy chairs and a stagnant pool of clients, I couldn’t breathe.
I once described the feeling as ‘corporate-bollocksed-up-to-the-eyeballs’ at a networking event. It went down pretty well so let’s stick with that.
In early 2017 I took the biggest risk of my life.
I’d rented for 5 years, had a mountain of student tuition debt and absolutely no plan…
but I quit my cushy marketing job.
by the way creative
… was established on my thrifted dining table, in my tiny flat, in between waitressing shifts.
These days, life looks a little (lot) different. I spend every day jamming with 6 and 7 figure entrepreneurs, selling-out their programmes, fully-booking their 1:1 slots and brewing up a copy storm that you can smell across the webosphere (P.s it smells like the finest almond milk latte ya’ll ever did get your nostrils around).
When I’m not topping up the copy bean machine, you’ll find me hanging out with my husband– Josh (another bad-ass entrepreneur), get muddy, endurance training and teaching my rescue pups, Jet & Dora, how to do high-fives.
THE AGENCY
What do you get when you mix one coffee-loving introvert with a team of coffee-supping word nerds? By The Way Creative’s agency!
See, my view is, many heads are better than one – so I work to bring you not only my expertise and knowledge, but the skillset of a specialist team of writers. From blog posts to bitesize captions, sales pages to succulent sequences, there’s a BTW word nerd that’s just the right fit for you, your brand and your needs.
Dream Team
Jo
Dream Team
Emily
Dirty Chai
Dream Team
Robyn
Iced vanilla with lactose-free milk + a sprinkle of Lion’s Mane
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